His job description is not cast in stone and to succeed he has to wear dirty boots and suits. Breyton Milford is operations manager for agricultural marketing company Agri-Expo.

His agricultural career started when he was in high school and it has since grown into a deep seated passion. But what does it take to fly the agricultural flag in Mzansi?

Sum up your job…

I promote the image of agriculture to the general public, focussing on exhibitions and public relations initiatives.

Agri ambassador Breyton Milford (pictured in the middle) has travelled to more than 10 countries across the globe and is convinced that South Africa is a very good position despite its challenges.

Agri ambassador Breyton Milford (pictured in the middle) has travelled to more than 10 countries across the globe and is convinced that South Africa is a very good position despite its challenges.

So, what does the day-to-day of your job entail?

I lead a marketing and communications department which runs youth shows, rural agricultural shows and agricultural school programmes.

What qualification do you need for this career?

Agri-Expo is unique in South Africa and the rest of the world so it’s difficult to say, but I studied agriculture which helps a lot especially when organising  agricultural events.

What are the character traits you need to be great at your job?

Work well with people, be adaptable and always go the extra mile. Understanding that you are constantly “working for agriculture” and not a specific commodity is important.

Have you always worked in the agriculture sector?

Yes. I started at Agri-Expo when I was just 21 years old and I’m still here.